Another week, another streaming service increases its prices: After its prices rose last year, Apple TV+ has once again decided to raise the cost of a subscription in the UK.
As of now, an Apple TV+ subscription will set back UK customers by £8.99 per montha notable jump from the previous monthly fee of £6.99.
New subscribers will be charged the new prices immediately, while existing subscribers will be notified of the price increase, which will take effect from the next billing date.
The move comes amid a broader shake-up in pricing for Apple’s digital services, which is also seeing price increases for Apple Arcade, Apple News+ and the Apple One bundle (see full details below).
Apple attributes these price adjustments to its commitment to providing outstanding experiences for its customers, which is demonstrated by the continuous addition of high-quality entertainment, content and innovative features across its services.
Previous price hike Which happened exactly one year ago In October 2022, Apple TV+ saw it go from a monthly cost of £4.99 to £6.99.
So, in the space of a year, Apple TV+ has gone from being one of the most affordable streaming services in the UK with an initial price of £4.99 per month, to now being at the higher end of the spectrum with a new monthly fee of £8.99.
In one piece of good news, Apple TV+ appears to have brought back the service’s 7-day free trial. Which stopped last month.
The price rise joins other streaming services that have announced price hikes in the UK – From Netflixl Disney+ (which will raise prices next week), Amazon Prime Videoand others Which will likely join this trend In the near future.
What is Apple TV+?
Apple TV+ has been gradually carving out a niche for itself in a highly competitive market dominated by streaming players like Netflix, Amazon’s Prime Video, and Disney+.
The service’s unique selling proposition lies in its exclusive focus on original programming, unlike other platforms that offer a mix of original and licensed content.
This strategy has led to critically acclaimed shows such as Ted Lasso, Foundation, HijackAnd siloamong others, which has contributed to its growing popularity despite its relatively smaller content library.
Apple TV+ lets you share your subscription with up to five family members — and as of this writing, there are no known plans on Apple’s part to restrict account sharing, something that’s already in the works Made by Netflix Beside Disney+.
It’s worth noting that over the years, there have been several ways to get Apple TV+ for free. For example, if you buy a new iOS device (iPhone, iPad etc.), you can get 3 months free.
Roku is also currently running a show New and existing owners of their streaming devices can get Apple TV+ free for 3 months as well.
There are a lot of other offers that come and go – From the sky,Carey et al. Therefore, there are still ways to overcome the current price hike.
More Apple services see price hikes
While we’re highlighting Apple TV+, it’s important to note the parallel price adjustments across Apple’s other digital services.
Apple Arcade Now standing at £6.99 per monthup from £4.99, while Apple News+ Go from £9.99 to £12.99 Monthly, and Apple One From £16.95 to £18.95 per month.
According to Apple, Arcade titles have nearly tripled since their debut, providing gamers with a more comprehensive variety to choose from.
Likewise, Apple News+ has expanded its reach by including more than 450 posts, a notable increase from its initial offering, along with additional features like narrated audio articles and daily crossword puzzles.
Apple replied
In the current situation give to 9to5MacThis is what Apple said about the price increases:
“Subscription prices for Apple TV+, Apple Arcade, Apple News+, and Apple One will increase in the US and select international markets starting today.
“Existing subscribers will see these price increases after 30 days, on their next renewal date. We are focused on delivering the best possible experiences to our customers by continually adding innovative, high-quality entertainment, content and features to our services.
“Since its launch four years ago, Apple TV+ has made history in streaming services by crossing major milestones in a short period of time, thanks to its broad portfolio of award-winning and widely acclaimed series, feature films, documentaries, and kids and family entertainment. “.
For more TV news and updates, Subscribe to our free newsletter.